fire has a natural tendency to instill fear . note the common usage of fire as opposed to positive reviews .

spreading like wild fire , burning wrath , playing with fire .

perception error or a cliche .

do you remember the burn marks on your hand when you got too passionate with sparklers , mummy had to spend 2 hours with you in trying to alleviate the pain while convincing you that the twinge will be gone in a slight second.

conflagaration , combustions , inferno .
tobacco is released through burning . arsonists have fire as their associate .
just how many negative forms do fire take .

but just a solitary moment , lets take a breather and think ;

fire sounds a lot like love.